Bias meter
Heuristic Redesign

AI Feature

Study.com Case Study

Study.com is an education platform that serves the needs of many types of teachers and learners. As the sole UX Designer for the 4-12th Student & Teacher product, I focused on improving and curating a better experience for B2B and B2C user needs.

At a Glance...

Redesigned lesson page
Original lesson page
Project Brief
To enhance teacher engagement and retention on Study.com, we introduced Pause Points, an interactive video tool that allows teachers to insert AI-generated discussion questions at key moments in lesson videos. This feature helps teachers save time, keep students engaged, and improve instructional effectiveness. By integrating Pause Points seamlessly into the video experience, we aimed to drive consistent usage of at least two lessons per week, ultimately improving student outcomes and increasing revenue.
Impact
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The Team
  • Product Designer: Florencia Hasson (me)
  • Product Manager: Gordon Dean
  • Learning Designer: Ashley Bruckbauer
  • User Researcher: Sarah Avellar
  • Lead Engineer: Russ Mazzetta
  • Data Analyst: Joe Stauss
MY UX TOOL KIT
Competitive Analysis
User Story
Concept Mapping
Prototyping
Designing AI Interactions
Concept Testing
User Testing
Usability Testing
Various Fidelity Ideation
Presenting to Stakeholders
A/B Testing
Gamification
MY ROLES
UX Design | UX Research | Systems Design
Timeline
April 2024 - July 2024

Project Goals

Business needs
  • Increase Teacher Engagement – Encourage consistent use of Pause Points in at least two lessons per week
  • Increase Teacher Retention – Demonstrate clear value by saving time and improving student engagement
  • Drive Revenue Growth – More consistent usage leads to better student outcomes, reinforcing the value of Study.com’s service
Teacher needs
  • To save time through
  • Ensure content trustworthiness in an AI-driven educational landscape
  • Help students stay engaged through interactive video experiences
Design Goals
  • Quick & Efficient – Teachers should be able to review and implement Pause Points with minimal effort
  • Editable & Customizable – AI-generated questions should be easy to review and modify, fostering trust in the tool
  • Seamless AI Integration – Maintain consistency with Study.com’s existing AI branding while keeping AI in the background
  • Discoverability – Integrate Pause Points naturally into the video experience, ensuring ease of access
  • Simple & Intuitive – Utilize progressive disclosure to prevent cognitive overload and streamline the review process
Problem Statement
Teachers need a quick and easy way to create engaging and interactive instructional activities while balancing their time between lesson planning, grading, and classroom preparation. Pause Points addresses these needs by:

Key Insights

  • Teachers prioritize trustworthy content and will not assign anything they haven’t reviewed first
  • Engagement is a major classroom challenge, and teachers are actively seeking interactive solutions
  • Teachers are extremely busy and need efficient tools that maintain instructional quality
  • Understanding student participation and comprehension is crucial for teachers
  • Study.com’s lesson videos are highly valued and often the first resource teachers explore

Requirements & Constraints

Product Requirements
  • AI dynamically generates five discussion questions at key timestamps
  • Support four question themes: Connecting Concepts, Compare & Contrast, Student-Created Examples, and Real-World Connections
  • Teachers can edit, save, or write their own discussion questions
  • Integrated within the video player for easy access and use
Product Constraints
  • Utilize the existing ‘Add Slides to Video’ backend
  • Adapt ‘Add Slides to Video’ functionality for the new teacher lesson experience
  • Delay support for assignable Pause Points
  • Initially support only discussion questions
  • Ensure AI integration without overwhelming the user experience
  • Plan for scalable editing options as more question types (multi-select, free response, etc.) are introduced

Comparing Experiences

Existing Experience
  • Lack of Integration – Pause Points doesn’t feel fully connected to the video experience, making it easy for teachers to overlook.
  • Low Visibility – The feature is not immediately discoverable, reducing engagement.
  • Screen Size Dependence – Editing and previewing Pause Points simultaneously is difficult, especially on smaller screens.
  • Limited Customization – Currently, teachers cannot edit AI-generated questions, which impacts trust and usability.
gmail
  • Evaluating other ways to edit with AI
EDpuzzle
  • Format for scaling with different question types
  • How AI is being used to edit for our exact use case
  • Designed to dynamically edit without using a chat in contrast to Khan Academy

Designing

Concept mapping
Considerations
  • Design must account for scaling up to incorporate other question types such as Multi-Select, Discussion, and Open Response

Testing the Prototype

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Impact & Results

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  • Editable & Customizable – AI-generated questions should be easy to review and modify, fostering trust in the tool