Study.com Case Study

Study.com is an education platform that serves the needs of many types of teachers and learners. As the sole UX Designer for the 4-12th Student & Teacher product, I focused on improving and curating a better experience for B2B and B2C user needs.

At a Glance...

Project Brief
I led a heuristic redesign of the lesson page— one of Study.com’s core experiences. This redesign focuses on improving how teachers instruct, assess, and provide scaffolded practice, enhancing both B2B and B2C user experiences. Impact was measured through engagement with key features on the lesson page.
Impact
  • +115% increase in YoY B2B sales
  • +46% increase in interactive video feature
  • +33.4% increase in assigning
  • +15.2% increase in bookmarking
  • +12% increase in LTV
  • +3.6% increase in registrations
The Team
  • Product Designer: Florencia Hasson (me)
  • Product Manager: Gordon Dean
  • Learning Designer: Ashley Bruckbauer
  • User Researcher: Sarah Avellar
  • Lead Engineer: Russ Mazzetta
  • Data Analyst: Joe Stauss
MY UX TOOL KIT
Competitive Analysis
User Story
User Journey Mapping
Interviews
User Testing
Concept Testing
Usability Testing
Various Fidelity Ideation
Presenting to Stakeholders
MY ROLES
UX Design | UX Research | Systems Design
Timeline
August 2023 - February 2024

About the User

target user
  • High school teachers in the U.S.
  • While conducting user research, the scope was narrowed to focus on 10th-grade history teachers, as represented in the prototype and mocks.
Teacher needs & Frustrations
  • Efficiently find relevant content
  • Keep her students engaged
  • Develop engaging activities to deepen understanding
  • Personalize student practice
Problem Statement
High school teachers need a way to easily navigate and find our content in order to be efficient and effective in their jobs. This problem can be addressed through a restructuring of information architecture and changes to our visual design.

Behavioral Data

Of B2B teachers that engaged with a key features on the lesson page at least once last year...
  • 0.2% made a video interactive
  • 1.2% started a quiz party
  • 4% bookmarked a lesson
  • 10% assigned a lesson
  • 22.7% printed a lesson
  • 34.6% presented a video

The Problem

problem definition
Teachers don’t know what tools are available to them or how to use our content to support their instruction.
How might we...
Help teachers find relevant content and tools efficiently in order to keep students engaged.

Defining & Ideating

Distinguishing between Teacher Tools & Content Features
Why is this distinction important?
updated lesson page teacher navigation
Learning through ideation
Designing for Mobile
Click data revealed that 83% of teachers accessed and interacted with lesson pages on Study.com from their desktop computers. Interviews further reinforced their preference for evaluating and engaging with teaching materials on a larger screen. With this in mind, we prioritized the most valuable and accessible functions for teachers on mobile. The mobile version is streamlined to focus on quick, easy interactions, while more complex features—like the interactive video tool and Quiz Party—are reserved for desktop and tablet use.

The Results

Quantitative impact
New lesson page demo led to the highest increase in YoY B2B sales by
+115%
New lesson page launch led to increase in usage of interactive video feature by
+46%
    Usage among other teacher tools also increased:
    • +33.4% in Assigning
    • +15.2% in Bookmarking
    Other positive statistics include:
    • +3.6% increase in registrations
    • +12% increase in LTV (life time value)
    Qualitative impact
    This video highlights testimonials from Study.com's Client Success team & former teachers. These are individuals who are very familiar with our product, our users, their needs and frustrations. This compilation was made from a series of usability tests done with a clickable prototype to validate design decisions before launching the new lesson page.

    Learnings & Next Steps

    Learnings
    A key learning from this project was navigating the complexity of redesigning a core page for Study.com that served diverse user needs across multiple Study.com products. Collaborating with stakeholders, designers and product managers, I identified core user requirements by breaking the lesson page into modular components. This approach ensured the design was scalable, adaptable, and met the needs of users across all of our products.

    Another learning unique to this project was the importance of optimizing readability for large sections of text. I evaluated and researched factors such as optimal line lengths, typefaces, and color contrast to enhance the reading experience. In the redesign, I focused on improving readability by adjusting the maximum characters per line, increasing text contrast by changing the color from gray to black, and recommending the use of a serif font.
    Next Steps
    Building on these learnings, the next major step was scaling the design across all product segments, including 4-12th grade students, test prep, college accelerator, homeschooling, tutoring, and the logged-out experience, while gradually testing it across Study.com.

    The redesigned lesson page also unlocked a new roadmap for the 4-12th grade teacher product, enabling the development of long-requested features and tools that required a restructured foundational experience. Upcoming projects in various stages of design and development include:
    • AI Pause Points Feature
    • Onboarding personalization
    • Curriculum Guide
    • Classroom Creation
    • Dashboard Experience
    • Mastery Tracking