Hi! I'm Florencia, a multicultural Product Designer crafting intuitive B2B & B2C experiences across AI, Edtech, e-commerce, & media platforms.

STUDY.COM

Driving Product Value with Redesign of Core Experience

Heuristic Redesign • B2B & B2C UX • Ia

Redesigned Study.com's lesson page to improve teacher support, focusing on clarity and adaptability for various teaching methods.

STUDY.COM

Designing an AI Feature to Boost Content Engagement

Study.com

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AI Integration • Interaction Design

Designed an AI feature for generating in-video questions to boost student engagement, offering customizable formats for teachers.

STUDY.COM

Building & Scaling a New System to Empower Product Teams

Study.com

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Design Systems • leadership • Scalable Design

Transformed Study.com's design system into a unified library, enhancing design productivity by 34% and engineering efficiency by 37% through reusable components and improved cross-team processes.

POPCORN VAN

Optimizing Product Discovery Through IA Redesign

Popcorn Van

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IA • Data-Driven Design • E-commerce UX

Revamped the app's product feed using data insights to highlight underperforming items and enhance product visibility, boosting conversions and shopping experience.

PERSONAL PROJECT

Prototyping a Conversational AI Interface: Madame Prisma

Personal Project

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IoT • Generative AI

Built a voice interface inspired by the Magic 8 Ball, using AI for real-time conversational interactions. Built with Raspberry Pi, it captures speech, processes it with AI, and responds via text-to-speech.