¡Hola! I'm Florencia

I’m a Latina, San Francisco-based Product Designer with a passion for learning and a flair for all things creative!

ABOUT ME

STUDY.COM

AI Feature

UX Design • UX Research

I designed and implemented an AI-powered feature on Study.com's core lesson page that dynamically generates interactive questions aligned with video content, supporting various formats such as open-ended, multiple choice, and multi-select. Teachers have full control to customize, add, or remove questions, creating a flexible and engaging learning environment. This feature enhances student engagement during lessons and streamlines the process for teachers to facilitate active learning.

Coming Soon!

STUDY.COM

Heuristic Redesign

UX Design • UX Research • Systems Design

Study.com serves a diverse range of teachers and learners. As the sole UX Designer for the 4-12th grade product, I led a heuristic redesign of the lesson page— one of the platform's core experiences. The redesign focuses on improving how teachers instruct, assess, and provide scaffolded practice, enhancing both B2B and B2C user experiences.

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STUDY.COM

Design System

Systems Design • Strategic Design • UX Design

At Study.com, I spearheaded the transformation of a fragmented and outdated design system into Eureka—a robust and scalable system that streamlined workflows and improved collaboration. By introducing consistent components, documentation, and templates, Eureka empowered teams to design and develop with clarity and efficiency, boosting design productivity by 34% and engineering efficiency by 37%.

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POPCORN VAN

Information Architecture

UX Design • UX Research

Popcorn Van, an app once branded as a “7-11 on wheels,” offered users 24/7 delivery of snacks, goods, and quality products directly to their homes. This case study highlights an information architecture redesign of the app’s feed, informed by sales data to dynamically prioritize products and categories throughout the day. The goal was to increase sales, improve visibility for less popular items, and enhance the overall shopping experience.

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